What supply chain visibility gets wrong about ETA numbers and why it matters

Ask a visibility vendor about ETA [estimated time of arrival] accuracy and you will hear the same figure: 90%. It appears in sales decks, RFP responses and conference keynotes – the industry has repeated it for so long that it has stopped asking what the number measures. We asked. Over the past year we undertook 25 interviews across shippers, carriers, forwarders, visibility vendors and finance le Read full article →